Shark Tank Entrepreneurs, "Delighted By Dessert Hummus" Utilize Custom Tradeshow Booth Design At NPEW March 26 2019
Delighted By Dessert Hummus is an innovative company specializing in delicious flavors of dessert hummus that are certified Vegan, Gluten-free, Kosher and made with all natural plant-based ingredients! The founder, Makenzie Marzluff, started the company in 2015 and in 2017 appeared on the nationwide hit show "Shark Tank" to promote her brand to the Sharks, including notorious entrepreneur Kevin O'Leary. During this initial appearance on Shark Tank, even Kevin said, "I have to admit it's damn good" and since then happy customers and hummus lovers around the world have had to agree! Today, Delighted By Dessert Hummus is in over 5000 stores including Target, Publix, Costco and Whole Foods. They tripled their growth in 2018 and are expected to continue this trend of success in 2019. Makenzie has grown her team to 9 incredible women and they are more inspired than ever to introduce the world to their amazing dessert hummus.
Images courtesy of Delighted By Dessert Hummus
As part of this incredible story of entrepreneurial success, Boothster was proud to work with Makenzie and the Delighted By team on their custom tradeshow booth design for the recent "Natural Products Expo West", one of the largest natural foods industry tradeshows in the country. As part of our work with Delighted By, we were thrilled to not only design and build their custom tradeshow booth, but also to be on hand as an exhibitor appointed contractor to assist with their booth shipping, logistics and setup!
For their eyecatching new tradeshow booth, the Delighted By team chose a layout with a prominent front table that focused on engaging tradeshow patrons with free samples and personal interaction with company representatives. Behind the front table is a large backdrop featuring the company logo, centrally positioned to ensure that patrons associate the brand with the delicious free sample they are trying!
After trying some delicious dessert hummus at the main presentation table or the convenient side table, the focus of patron activity was around the product presentation section of the booth, where Delighted By representatives were ready to engage interested tradeshow patrons and answer any questions they might have!
The overall goal of this booth was to create positive first impressions of the brand in a welcoming space where customers could taste Delighted By's dessert hummus and exchange information with company representatives!
Whether you are just interested in free-standing tradeshow displays or want to talk about a full size, custom built booth design, to learn more about how Boothster can help your company or organization prepare for your next tradeshow, give us a call or fill out our contact form today!